2023: INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN OXFORD 2023 | INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN OXFORD 2023

Conference Proceedings
INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN OXFORD 2023
Oxford, United Kingdom

20 – 21 July 2023

ICBTS 2023

Organized by
ICBTS Conference Center & IJBTS International Journal of Business Tourism and Applied Sciences
In Academic Scholars

ISBN: (978-616-497-544-9) electronic book)
Published by ICBTS Conference & Ibest Publication
225 Wilmington, West Chester Pike,
Chadds Ford, PA 19317, USA

Published: 2024-01-29

Introduction Book

Introduction Book
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Articles

RESEARCH OF BLUE AND WHITE PORCELAIN FOR THE RESTAURANT DESIGN

Fu Tian, Supawadee Juysukha

1-10
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APPLICATION OF QUANZHOU'S ANCIENT ARCHITECTURAL ELEMENTS FOR TEA PACKAGING DESIGN

Wang naixin, Supawadee Juysukha

11-18
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THE USE OF NANYANG HAN PORTRAIT STONE ELEMENTS IN THE PACKAGING OF WORMWOOD PRODUCTS

Yang Linna, Supawadee Juysukha

19-26
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STUDY ON THE DESIGN OF CHILDREN'S SHARK HOUSE IN MARINE ENVIRONMENTAL PROTECTION

LI chenxin, Supawadee Juysukha

27-31
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RESEARCH ON THE DESIGN OF ART OFFICE BASED ON WANG SHU'S DESIGN CONCEPT

Wang ZiJian, Noppadon Sangwalpetch

32-36
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RESEARCH ON THE INCOMPLETE ART AESTHETICS OF WOODEN LACQUER PAINTING DURING THE NORTHERN WEI DYNASTY

Wu Shanghua, Noppadon Sangwalpetch

37-43
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INNOVATIVE DESIGN APPROACHES: EXPLORING THE POTENTIAL OF LATEX IN CREATIVE MATERIAL PRODUCTION

Noppachai Pujirakasem, Noppadon Sangwalpetch

44-49
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RESEARCH ON THE GUIDELINES IMPROVEMENT OF HOMESTAY DESIGN IN ZHONGYUAN CITY, YICHUN CITY AND JIANGXI PROVINCE IN CHINA

Kong Yun, Noppadon Sangwalpetch

50-57
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ZHUANG BRONZE DRUM AESTHETICS IN THE VI DESIGN RESEARCH OF WATCH ENTERPRISES

Zhang Yue, Taechit Cheuypoung

58-68
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RESEARCH ON USER EXPERIENCE INTERFACE DESIGN OF LIJIANG TOURISM APP

Shi Linke, Pibool Waijittragum

69-75
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A STUDY OF CHARACTER EXPRESSION IN THE CREATION OF WATERCOLOUR PAINTINGS

Zhou Qiqi, Pibool Waijittragum

76-81
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DESIGN AND APPLICATION OF SIGN SYSTEM FOR YUANJIA VILLAGE SCENIC AREA IN XIANYANG CITY

Zhang xiao, Pibool Waijittragum

82-87
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AN ANALYSIS OF THE EFFECTS OF VISUAL INDUCTION ON PAINTINGS

Mingzhe Han, Pibool Waijittragum

88-93
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CULTURAL SPIRIT AND DESIGN ANALYSIS IN THE OLD ERA OF ROBOT DESIGN

Chenyou Wang, Pibool Waijittragum

94-103
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EXPLORING THE RISE OF 3D DIGITAL VISUAL ART IN RAP ALBUM COVER DESIGN: A CULTURAL AND TECHNICAL ANALYSIS

Ma Zhongyuan, Taechit Cheuypoung

104-109
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RESEARCH ON THE STATUS QUO OF RESIDENTIAL SPACE DESIGN IN QINGCHENG MOUNTAIN BASED ON THE CONCEPT OF LOCALISM

Taechit Cheuypoung, Li Xiaoyong

110-117
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EXPLORING THE FORMS AND RECONSTRUCTION OF THE ARMOR OF THE YUEJIA ARMY IN SONG CHINA A HISTORICAL AND TECHNICAL ANALYSIS

Li Chunli, Taechit Cheuypoung

118-129
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AN INVESTIGATION REPORT ON THE CHANGES OF WOMEN’S CLOTHING IN CONTEMPORARY GUANGXI ZHUANG NATIONALITY

Tian Chen, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien

130-139
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A STUDY ON THE LANGUAGE SYSTEM OF HAKKA ENCLOSED HOUSES IN SHENZHEN

Canhui Xia, Pisit Puntien, Akapong Inkuer, Chanoknart Mayusoh

140-149
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EVALUATION AND ANALYSIS OF BAI NATIONALITY'S WOODCARVING INNOVATIVE FURNITURE DESIGN BASED ON CONSUMER INTENTIONS

Zhenping Xiao, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien

150-157
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THE SIGNIFICANCE OF FLYING APSARAS IN DUNHUANG FRESCOES OF THE SUI AND TANG DYNASTIES AND THEIR APPLICATION IN VISUAL COMMUNICATION DESIGN

Pan Lyu, Akapong Inkuer, Chanoknart Mayusoh, Pisit Puntien

158-167
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RESEARCH ON THE SPATIAL LAYOUT AND MECHANISM ANALYSIS OF TRADITIONAL VILLAGE LANDSCAPE IN XUZHOU AREA

Lian Wang, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien

168-178
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REVITALIZING AND TRANSMITTING THE TRADITIONAL COSTUME PATTERNS OF THE YAO ETHNIC GROUP IN GUANGXI

Yu Lu, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien

179-187
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HUMAN RESOURCE MANAGEMENT ON EMPLOYEE SATISFACTION OF AIRLINES BUSINESS IN CHINA

Yanxian Guo, Panida Ninaroon

188-193
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ROLE OF HUMAN RESOURCE MANAGEMENT AND EMPLOYEE SATISFACTION OF AIRLINE BUSINESS IN CHINA

Yanxian Guo, Panida Ninaroon

194-201
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HUMAN RESOURCE MANAGEMENT ON OPERATIONAL EFFICIENCY OF SME BUSINESS IN HUNAN OF CHINA

Chen Huang, Panida Ninaroon

202-208
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ROLE OF HUMAN RESOURCE MANAGEMENT AND OPERATIONAL EFFICIENCY OF SME BUSINESS IN HUNAN CHINA

Chen Huang, Panida Ninaroon

209-217
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INFLUENCING FACTORS OF CUSTOMER SATISFACTION OF THE TRAVEL AGENCY IN BEIJING

Huiguanjia Yan, Panida Ninaroon

218-224
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ROLE OF SERVICE QUALITY, CUSTOMER-PERCEIVED VALUE AND CUSTOMER SATISFACTION OF THE TRAVEL AGENCY IN BEIJING

Huiguanjia Yan, Panida Ninaroon

225-232
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FACTORS INFLUENCING PURCHASE INTENTIONS FOR GOLD AND JEWELRY PRODUCTS OF CHINESE TOURISTS IN THAILAND

Donglin Li, Panyada Chantakit

233-238
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PRODUCT QUALITY, INNOVATION PRODUCTS AND AFTER-SALE SERVICE OF GOLD AND JEWELRY PRODUCTS OF CHINESE TOURISTS

Donglin Li, Panyada Chantakit

239-245
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FACTORS INFLUENCING PURCHASE INTENTIONS IN CONVENIENCE STORES OF CHINESE TOURISTS IN THAILAND

Enze Li, Panyada Chantakit

246-251
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ROLE OF VARIETY PRODUCT, COMFORTABILITY, AND CREDITABLE IN CONVENIENCE STORES OF CHINESE TOURISTS IN THAILAND

Enze Li, Panyada Chantakit

252-260
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The Influencing Factors of Tourist Satisfaction for Chinese Health Tourism in Thailand

Zhaowu Wu, Eakolarn Chotianusorn

261-267
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The Role of Human Resource Management, Service Quality, Innovation Process and Tourist Satisfaction for Chinese Health Tourism in Thailand

Zhaowu Wu, Eakolarn Chotianusorn

268-276
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The Influencing Factors of Tourist Satisfaction for Chinese Spa Tourism in Thailand

Jun Lyu, Panyada Chantakit

277-284
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Facility location, Service quality, Product quality and Quick Responsiveness for Chinese Spa Tourism in Thailand

Jun Lyu, Panyada Chantakit

285-294
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Chinese Tourists' Willingness to Use Chinese Restaurants in Thailand

Shuai Jin, Panyada Chantakit

295-302
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Role of Product Quality, Security and English Communication Skills to Use Chinese Restaurants in Thailand

Shuai Jin, Panyada Chantakit

303-312
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Influencing Factors of reputation on student satisfaction for Private university in Hunan

Zihao Zhao, Eakolarn Chotianusorn

313-319
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Educational resources, Teaching quality, logistics services and Personnel for Private University in Hunan

Zihao Zhao, Eakolarn Chotianusorn

320-330
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Influencing factors of brand cognition for Luxury goods in Hunan, China

Meihui Yang, Eakolarn Chotianusorn

331-337
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Quasi-social interaction, Brand identity, Similarity and Brand value for Luxury goods in Hunan, China

Meihui Yang, Eakolarn Chotianusorn

338-347
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Effect of Human Capital Investment on Work Performance for Small and Micro Enterprises in Hunan, China

Zhixing Yang, Eakolarn Chotianusorn

348-354
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Talent investment, Training, Health Protection, Incentive investment for Small and Micro Enterprises in Hunan, China

Zhixing Yang, Eakolarn Chotianusorn

355-364
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Effect of Human Capital Investment on Customer Satisfaction of the Mobile business agent in Beijing, China

Huang Sisi, Panyada Chantakit

365-371
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Education investment, Talent investment, Health protection and Income investment of the Mobile Business Agent in Beijing, China

Huang Sisi, Panyada Chantakit

372-382
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Competitiveness Guidelines of Gold Jewelry Business, Bangkok

Porntip Charernthamanont, Rachada Fongtanakit, Pornkul Suksod

383-386
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Restaurant Industry Success Guidelines in Bangkok

Phimchana Pisansaran, Srochinee Siriwattana, Nalinee Suradinkura

387-389
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Urban Housing Projects Management Following the Smart City Approach

Anirut Sucharit, Euamporn Sirirat, Vichit Suradinkura

390-393
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Research on CBA Service Quality Based on Marketing Mix 7Ps Theory

Yu Weiwei, Chalermpol Tapsai

394-407
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The roles of Marketing innovation, social media marketing, brand Equity, and business performance of Tourism Business in Thailand

Napassorn Kerdpitak, Nattapong Techarattanased, Tanapol Kortana, Supattra Pranee

408-413
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