The Influencing Factors of Tourist Satisfaction for Chinese Spa Tourism in Thailand

Abstract

The research was to investigate actual Influencing Factors of Tourist Satisfaction for Chinese Spa Tourism in Thailand. The conceptual framework was developed from the literature review and survey in the area and other contemporaneous research in marketing management. Accordingly, the researchers consider the importance of the factors of facility location, service quality, product quality, and quick responsiveness.
In this the researchers employed the quantitative research approaches. The instruments of research were steps of a questionnaire. Data were collected from 385 people who are Chinese spa tourists who come to use spas service in Bangkok, Thailand. The data collected were analyzed using path modeling and on the basis of observing the actual tourist satisfaction of the organizations studied through all operational links in the maketing management.
Findings are as follows: Applications of facility location, service quality, product quality, and quick responsiveness were explanatory of the variance in tourist satisfaction at 56.5 percent (R2 = 0.565). Each factor involves significant aspects with the total being 26. All aspects should be addressed if problems are to be successfully solved over the long haul.