THE USE OF NANYANG HAN PORTRAIT STONE ELEMENTS IN  THE PACKAGING OF WORMWOOD PRODUCTS

Yang  Linna; Supawadee  Juysukha

Yang Linna Suan Sunandha Rajabhat University, Thailand
Supawadee Juysukha Suan Sunandha Rajabhat University, Thailand

Keywords: wormwood packaging, regional culture, Nanyang Han portrait stone

Abstract

The purpose of this study is to explore the feasibility and practical effects of using
Nanyang Han portrait stone elements in the packaging of wormwood products. Through
knowledge collection and analysis of questionnaire results, the research aims to verify the
effective use of Nanyang Han portrait stone elements in the packaging of wormwood
products. To create a cultural card of Nanyang wormwood and to promote the development of
regional economy.
To sum up:
1. In the packaging design of wormwood, the use of Nanyang Han portrait stone elements
can effectively enhance the aesthetic value and cultural connotation of the packaging, so that
consumers can more intuitively feel the beauty and artistic flavor of Nanyang regional culture.
2. Enhance the influence, recognition and impact of the brand thus improving the brand
competitiveness and recognition of the product. Bring more revenue to the enterprise and
create a brand with local culture of Nanyang and local wormwood product image