Role of Product Quality, Security and English Communication Skills to Use Chinese Restaurants in Thailand

Abstract

The research investigated the role of facility location, product quality, security and English communication skills to use Chinese restaurants in Thailand. The conceptual framework was developed from the literature review, survey, and other contemporary research in management and marketing. Accordingly, the researchers consider the importance of facility location, product quality, security and English communication skills. In this, the researchers employed the quantitative research approaches. The instruments of research were the steps of a questionnaire. Data were collected from 385 people who are Chinese tourists who come to use Chinese restaurant in Bangkok. The data collected were analyzed using descriptive statistics as mean, standard deviation, and percentage on the basis of observing the actual tourist satisfaction of the organizations studied through all operational links in management. Findings are applications of facility location, product quality, security and English communication skills are high-level.