ZHUANG BRONZE DRUM AESTHETICS IN THE VI DESIGN  RESEARCH OF WATCH ENTERPRISES

Zhang  Yue; Taechit  Cheuypoung

Zhang Yue Suan Sunandha Rajabhat University, Thailand
Taechit Cheuypoung Suan Sunandha Rajabhat University, Thailand

Keywords: Zhuang ethnic bronze drum, audience acceptance, corporate visual identity design

Abstract

This study aims to apply the elements of the Zhuang ethnic bronze drum to corporate image
design and explore its feasibility and practical effects. By collecting relevant knowledge and
conducting case analysis, the effective use of the aesthetic elements of the Zhuang ethnic
bronze drum has been verified. Deepening the understanding of traditional culture, combining
scientific decorative methods with the artistic elements of the Zhuang ethnic bronze drum, and
achieving innovative corporate image design to enhance its level and connotation. Sum up:
1. By incorporating elements of the Zhuang bronze drum, the aesthetic value and cultural
connotation of the company's visual image are effectively enhanced, thereby improving the
competitiveness of its products in the market.
2. Combining the aesthetic elements of the Zhuang ethnic bronze drum with the visual
identity design of the company has a wide audience and high expectations. Incorporating the
aesthetic elements of the Zhuang ethnic bronze drum into the logo design of the company can
achieve recognition.
3. The aesthetic patterns of the Zhuang ethnic bronze drum influence the important
elements that impact the viewers, including color, shape, pattern, and visual impact.