HUMAN RESOURCE MANAGEMENT ON OPERATIONAL EFFICIENCY OF SME BUSINESS IN HUNAN OF CHINA

Abstract

The research was to investigate actual human resource management factors affecting the
operational efficiency of SME businesses in Hunan China. The conceptual framework was
developed from the literature review, survey in the area, and other contemporaneous research
in tourism marketing. Accordingly, the researchers consider the importance of customerperceived value, social exchange, service quality, reliability, quick responsiveness, and
customer satisfaction.
In this, the researchers employed the quantitative research approaches. The instruments of
research were the steps of a questionnaire. Data were collected from 269 people who are
entrepreneurs of SME businesses in Hunan China. The data collected were analyzed using path
modeling and on the basis of observing the actual operational efficiency of the organizations
studied through all working links in the management of SME business.
Findings are as follows: Applications of salary, training, management policy, motivation,
and welfare were explanatory of the variance in operational efficiency at 44.1 percent
(R2 = 0.441). Each factor involves significant aspects with the total being 28. All aspects
should be addressed if problems are to be solved over the long haul.