The Influencing Factors of Tourist Satisfaction for Chinese Health Tourism in Thailand

Abstract

The research was to investigate actual Influencing Factors of Tourist Satisfaction for Chinese Health Tourism in Thailand. The conceptual framework was developed from the literature review and survey in the area and other contemporaneous research in Human resource management. Accordingly, the researchers consider the importance of the factors of Human resource management, service quality, and innovation process.
In this the researchers employed the quantitative research approaches. The instruments of research were steps of a questionnaire. Data were collected from 385 people who are Chinese health tourism to come to health care in the hospital in, Bangkok Thailand. The data collected were analyzed using path modeling and on the basis of observing the actual tourism satisfaction of the organizations studied through all operational links in human resource management.
Findings are as follows: Applications of human resource management, service quality, and innovation process were explanatory of the variance in tourist satisfaction at 64.4 percent (R2 = 0.644). Each factor involves significant aspects with the total being 25. All aspects should be addressed if problems are to be successfully solved over the long haul.