EVALUATION AND ANALYSIS OF BAI NATIONALITY'S  WOODCARVING INNOVATIVE FURNITURE DESIGN BASED ON  CONSUMER INTENTIONS

Zhenping  Xiao; Chanoknart  Mayusoh; Akapong  Inkuer; Pisit  Puntien

Zhenping Xiao Suan Sunandha Rajabhat University, Thailand
Chanoknart Mayusoh Suan Sunandha Rajabhat University, Thailand
Akapong Inkuer Suan Sunandha Rajabhat University, Thailand
Pisit Puntien Suan Sunandha Rajabhat University, Thailand

Keywords: Consumer Intention, Bai Nationality Woodcarving, Cultural Creativity, Furniture Product Design

Abstract

This study takes consumer intentions as the research object, and explores the factors that
influence the form of Bai nationality woodcarving furniture. The research divides the consumer
groups into three types: young, middle-aged, and old according to age, and conducts
quantitative and qualitative research by distributing 200 questionnaires. The research results
show that the interviewees generally agree with the artistic charm of traditional culture and are
willing to pay for related products. The shape, color, material, texture, structure, and meaning
affect consumers' purchasing motivation. The research results can guide the Bai nationality's
woodcarving innovation furniture design.