Effect of Human Capital Investment on Customer Satisfaction of the Mobile business agent in Beijing, China

Abstract

The research was to investigate actual factors effecting human capital investment on customer satisfaction of the mobile business agent in Beijing, China. The conceptual framework was developed from the literature review and survey in the area, and other contemporaneous research in human capital management. Accordingly, the researchers consider the importance of the factors of education investment, talent investment, health protection investment, income investment, incentive investment, and customer satisfaction. In this the researchers employed the quantitative research approaches. The instruments of research were the steps of a questionnaire. Data were collected from 303 people who are entrepreneurs of mobile agencies. The data collected were analyzed using the path modeling and on the basis of observing the actual customer satisfaction of the organizations studied through all operational links in the human resource management.
Findings are as follows: Applications of education investment, talent investment, health protection investment, income investment, incentive investment were explanatory of the variance in customer satisfaction at 33.7 percent (R2 = 0.337). Each factor involves significant aspects with the total being 27. All aspects should be addressed if problems are to be successfully solved over the long haul.