DESIGN AND APPLICATION OF SIGN SYSTEM FOR YUANJIA VILLAGE SCENIC AREA IN XIANYANG CITY

Abstract

In recent years, the development of China's tourism industry has been steadily increasing,
and people's demand for tourism is also constantly increasing. Folk tourism has also become a
hot topic in tourism with the improvement of public consumption level and the continuous
development of social economy. At present, some scenic spots are experiencing
homogenization, and visual design represented by guidance systems cannot reflect the unique
cultural characteristics of scenic spots. As an important component of a scenic area, the
guidance system not only has basic guiding functions, but also plays an important role in
conveying visual information in establishing the image and cultural connotation of the scenic
area. The embodiment of cultural elements in the guidance system of tourist attractions is
becoming increasingly important.
This article determines the importance of guiding system design in tourist attractions
through research and analysis of the guiding system. Then, a comprehensive interpretation of
the concept, constituent elements, and basic design principles of the tourist scenic spot
guidance system will be conducted. Then, an on-site survey and questionnaire analysis will be
conducted on the current situation of the Yuanjia Village scenic spot guidance system, and the
objective problems and shortcomings will be summarized from the feedback of the results;
Then, interpret the cultural characteristics and extract symbolic elements of the Guanzhong
area where Yuanjia Village is located; Finally, on the basis of following the application
principles of Semiotics theory, we added the regional cultural characteristics of Guanzhong,
carried out System integration from a higher level of logo system design, guided it through
Systems science and sustainable development, and completed the guidance system design of
Yuanjia Village Scenic Area.