APPLICATION OF QUANZHOU'S ANCIENT ARCHITECTURAL  ELEMENTS FOR TEA PACKAGING DESIGN

Wang naixin; Supawadee  Juysukha

Wang naixin Suan Sunandha Rajabhat University, Thailand
Supawadee Juysukha Suan Sunandha Rajabhat University, Thailand

Keywords: tea packaging design, cultural value, ancient architectural elements, consumer satisfaction

Abstract

This study is to apply the ancient architectural elements of Quanzhou for tea packaging
design, combining the aesthetic elements of traditional ancient architecture with tea
packaging, and to study the implementability and visual effect of using architectural elements
for tea packaging design. While designing tea packaging, it is also possible to make tea
packaging a cultural carrier, combining the two to achieve innovative design of ancient
architectural elements and tea packaging to enhance the attractiveness and cultural
connotation of tea packaging design. The results of the study are summarised as follows:
1. The unique graphic elements of ancient architecture in Quanzhou are cleverly
incorporated into the packaging design of tea, giving it an architectural aesthetic and cultural
connotation in order to bring people the atmosphere of ancient architectural art and provide
unique visual enjoyment.
2. Using the ancient architectural elements of Quanzhou can attract consumers and gain
their high approval of the business, thus contributing to the growth of the tea market.