Facility location, Service quality, Product quality and Quick Responsiveness for Chinese Spa Tourism in Thailand

Abstract

The research investigated the facility location, service quality, product quality and quick responsiveness for Chinese Spa tourism in Thailand. The conceptual framework was developed from the literature review, survey, and other contemporary research in management. Accordingly, the researchers consider the importance of facility location, service quality, product quality and quick responsiveness. In this, the researchers employed the quantitative research approaches. The instruments of research were the steps of a questionnaire. Data were collected from 385 people who are Chinese spa tourists who come to use spas service in Bangkok. The data collected were analyzed using descriptive statistics as mean, standard deviation, and percentage on the basis of observing the actual tourist satisfaction of the organizations studied through all operational links in management. Findings are applications of facility location, service quality, product quality and quick responsiveness are high-level.