The Role of Human Resource Management, Service Quality, Innovation Process and Tourist Satisfaction for Chinese Health Tourism in Thailand

Abstract

The research investigated the role of human resource management, service quality, innovation process and tourist satisfaction for Chinese health tourism in Thailand. The conceptual framework was developed from the literature review, survey, and other contemporary research in human resource management. Accordingly, the researchers consider the importance of human resource management, service quality, innovation process and tourist satisfaction. In this, the researchers employed the quantitative research approaches. The instruments of research were the steps of a questionnaire. Data were collected from 385 people who are Chinese who come to Bangkok for health in the hospital of Thailand. The data collected were analyzed using descriptive statistics as mean, standard deviation, and percentage on the basis of observing the actual tourist satisfaction of the organizations studied through all operational links in human resource management. Findings are applications of service quality, innovation process and tourist satisfaction are high-level.