Competitiveness Guidelines of Gold Jewelry Business, Bangkok

Abstract

The objective of this research is to study competitiveness Guidelines of Gold Jewelry Business, Bangkok found that the business operation uses gold bars to design gold images into various characteristics, especially jewelry for use in beautiful wear, such as necklaces, rings, bracelets and bracelets, etc. Each type of gold jewelry will have a pattern. The difficulty varies according to the design and craftsmanship of each goldsmith, and there is an added gratuity to gold jewelry trading. Gratuity is considered as an expense in respect of labor or wages for the production of gold, this will vary depending on the difficulty of forming from gold bars to gold jewelry. The stability of gold creates credibility, so there is a part of the people who accumulate gold in the form of gold jewelry, which is not very expensive. Also, can be worn as desired gold jewelry, The use of gold bars to design and shape gold into the various characteristics to be used as jewelry for wearing with beauty. Operational guidelines or operational processes obtained from the synthesis of empirical research results. Once gold jewelry business operators have implemented such guidelines or processes, it will create an opportunity to increase the competitiveness of gold jewelry business.