2024: INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN VIENNA 2024 | INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE VIENNA 2024

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Proceeding of INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN VIENNA 2024

Vienna, Austria

2 – 5 December 2024
ICBTS 2024

Published: 2025-01-12

Introduction Book

Introduction Book
- PDF

Articles

English Noun Phrases Used in Online Smartphone Advertisement

Napasri Suwanajote, Natnicha Chaikaew, Suwaree Yordchim

1-13
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Analysis of the Techniques Used to Translate Ecological Cultural-Specific Items in a Thai Drama: The Royal Doctor

Aungkana Sukwises, Sasithorn Noppraphai

14-19
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Content Word Analysis of SDG Business Reports to Examine SDG Focus Across Sectors

Angvarrah Lieungnapar

20-25
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Integration of Chinese, Business, and Cultural Elements in Teaching Business Chinese as a Foreign Language: An Empirical Study Based on Suan Sunandha Rajabhat University in Thailand

Luo Yun, Duan Zhusheng

26-32
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AN ANALYSIS OF LANGUAGE USE IN ENGLISH SLOGANS FROM FASHION AND APPAREL ADVERTISING CAMPAIGNS

Chinchira Bunchutrakun, Suwaree Yordchim, Hadaya Manchu

33-41
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Guidelines for Improvement of Herbal Products and Marketing Value-Added of the Phatphat Community Enterprise, Dusit, Bangkok, Thailand

Siriman Wattana

42-48
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Types of Corrective Feedback in Language Usage Affecting learners in basic-level classes: A comparison between learners with and without a Japanese Language background

Walee Rungratthawatchai, Pailin Klinkesorn

49-54
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A Study of Speech Acts in Apologies in Beginner-Level Japanese Textbooks

Supansa Pinsri

55-61
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The study of the response words in elements Japanese Textbooks

Mei Haruna

62-69
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Comparison of land use spatial model for economy zone and urban growth expansion forecast according to “Phuket Smart City” development plan

Pattarapong Ngansakul

70-78
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A Comparative Study of Traditional Translation Tools and Generative AI in Thai-to-English Translation: Evaluating Accuracy, Flexibility, and Contextual Understanding

Jeerasak Meesuksabai, Anantachai Aeka

79-82
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Innovative Management of Chinese Language in Thailand Education Systems Benchmark with Singapore Practices

Jeeranan Sangsrijan, Khewika Sukiam, Longfei Sun, Napimchanakit Puak-insaeng, Kriangkrai Kongseng

83-87
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DEVELOPMENT OF A CONVERSATIONAL AGENT FOR HEALTHY FOOD RECOMMENDATIONS IN THAILAND

Jarumon Nookhong, Nutthapat Kaewrattanapat, Phachaya Chaiwchan, Natcha Wattanaprapa

88-96
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Comparative Analysis of Machine Learning Algorithms for Sentiment Analysis on Instagram App Reviews: A Guideline for Enhancing User Experience

Nutthapat Kaewrattanapat, Mongkolchai Tiansoodeenon, Jarumon Nookhong

97-104
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Application of Information Technology in Secretarial Work

Atcharapun Daiporn, Ganchanit Kosolwatthana

105-110
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Development of the International Conference Management System

Sirithum Chitngam, Wanchak Noichan, Luo Yun

111-116
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Improving the Quality of Services of the General Administration Department

Toonlada Pethumpai, Patcharaphan Susamawathanakun

117-121
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Key Success Factors Affecting the Efficiency of Budget Management: Revenue Budget (Non-Government Budget)

Prateep Chalee, Jiranan Saengsrichan

122-127
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Student Participation in Public Mind Activities

Jiraporn Harmwon, Siriman Wattana

128-132
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Procurement Document Verification System

Charoenporn Detmanee, Aungkana Sukwises, Marndarath Suksanga, Suwit Khongsong

133-140
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The Study of Perception Behavior towards Online PR

Pairat Siriwatanapisan, Kotchakorn Kunsiri

141-145
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A Study of Communication Styles for Public Relations

Kanyarat Kankaew, Patcharaphan Susamawathanakun

146-151
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Promoting Participation in The Knowledge Management of Academic Support Personnel

Kunphattha Hongphattharachan, Chinnawat Satsananan, Wasana Suridechakul

152-159
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Factors Affecting Student Motivation to Participate in Activities

Tanaban Waruntham, Anantachai Aeka

160-165
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Factors Affecting Personnel Satisfaction in Using Parcel Services

Yupin Kaewkum, Wasana Suridechakul, Chinnawat Satsananan

166-171
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Problems and Guidelines for Developing Supplies Work

Aueaarri Weluwanalak, Kotchakorn kunsiri

172-177
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Influencing factors on performance for three stars hotel in Bangkok, Thailand

Napatsakorn Supfuengfoo

178-183
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Mental Health of Business English Students at Suan Sunandha Rajabhat University

Jennilou T. Plankraiphet

184-188
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The Application of Virtual Reality Technology in Art Education

Gao Ran, Pibool Waijittragum

189-203
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Modern interior design explores the integration of Chuxiong Yi elements

Liu Lei, WINAI MANKHATITHAM

204-219
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Research design and application of traditional Chinese flower and bird paintings

Luo Yunke, Taechit Cheuypoung

220-227
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Research on the application of digital technology in the safeguarding of intangible cultural heritage

Ma JingYu, Supawadee Juysukha

228-238
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Research on Visual Image Design of Zhengzhou Shang Dynasty Site Museum

Mengjie Li, Pibool Waijittragum

239-247
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The artistic embodiment of copper casting in furniture modeling

Peng Zhao, Noppadon Sangwalpetch

248-263
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RESEARCH ON THE VISUAL SYSTEM DESIGN OF WOLONGGANG SCENIC SPOT BY INCORPORATING NANYANG HAN PAINTING ELEMENTS

Sun Ranran, Taechit Cheuypoung

264-277
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Pressure-less Playground Design for Nanyang normal University

Yang lulu, Pibool Waijittragum

278-286
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Research on the application of structure and materials in tea packaging design

Yang Yiming, Supawadee Juysukha

287-296
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Application of Traditional Rhinoceros Skin Lacquer Craftsmanship in Lamp Design

Zhang Xinrui, Noppadon Sangwalpetch

297-310
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Research on the Skill Inheritance and Innovative Development of Intangible Cultural Heritage "Chaozhou Embroidery" in Garment Products: from the Perspective of Historical Culture and Technological Innovation

Kaijun Chen, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien

311-322
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Research on the Embroidery Art of Traditional Costumes in Three Major Dialect Areas of Liangshan Yi Nationality

Lixia Wang, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien

323-336
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Feasibility Study on the Application of Paper-Cutting Art in the Design of Costume for Ethnic Minorities in Yunnan

Pingping Li, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien

337-348
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Research on the Design and Application of Commercial Space of Intelligent Technology under the Theory of Technology Affordance

Xinghui Zhao, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien

349-361
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The Effectiveness of Using Sensory Materials in Art Therapy in Special Elementary Schools in Guangdong Province, China

Lianyuyun Deng, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien

362-372
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AN ANALYSIS OF STRATEGIES FOR TRANSLATING DISNEY'S ANIMATED TITLES FROM ENGLISH TO THAI

Wichuda Kunnu, Danaya Darnsawasdi

373-379
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