Research on the application of structure and materials in tea packaging design

Abstract

This study explores the application of structure and materials in tea packaging design and their impact on protection performance, user experience and brand image. Through case analysis, it reveals how scientific design and material selection can improve shelf life, experience and competitiveness, and pays attention to the application trend of environmentally friendly materials and their role in cultural expression and brand value. This study provides theoretical and practical guidance for tea packaging design, and promotes its functional, environmental and aesthetic development.The research results are as follows: (1) Reasonable structural design effectively protects tea leaves, improves packaging convenience and aesthetics, and enhances consumer experience. (2) Material selection affects the shelf life and brand image of tea leaves. High-quality materials extend the shelf life and give the packaging a high-end texture. (3) The application of environmentally friendly materials has gradually become a trend, meeting consumers' demand for sustainable development and enhancing brand competitiveness.
(4) The combination of structure and material not only realizes the basic functions of packaging, but also enhances brand value through design innovation.