English Noun Phrases Used in Online Smartphone Advertisement

Abstract

This study aims to survey the frequency of vocabulary used in English smartphone advertisements and analyze the structures of English noun phrases found in online smartphone ads. It is a qualitative study based on data from the top electronic stores ranked by total revenue growth in first-party net sales in 2022, as reported by ecommerceDB.com. Two websites, Walmart.com and Amazon.com, were identified and ranked as the top two electronic stores, with 200 smartphone products analyzed from each. The word frequency was determined using the AntConc program, and the nouns were categorized to analyze the structures of premodifier noun phrases. The results show that the most frequent nouns in English smartphone advertisements are 'phone,' 'camera,' and 'battery.' There are two main types of premodifier noun phrase structures: premodifiers and mixed premodifiers. The most common premodifier structure is adjective + noun (1,120 instances), while the most frequent mixed premodifier is noun + noun (767 instances). Students studying business and English language acquisition can benefit from this research by creating, analyzing, and refining advertising language.