The Study of Perception Behavior towards Online PR

Abstract

This research aimed to examine perception behaviors regarding online public relations (PR) within the Faculty of Humanities and Social Sciences. The sample consisted of 30 non-academic staff and 47 academic staff members from the faculty. Data were collected using a questionnaire, and the statistical analysis employed percentage (%), mean (x̄), and standard deviation (S.D.). The findings revealed that the majority engaged with the faculty’s online PR primarily through Facebook, which ranked as the most used platform. Most respondents accessed Facebook 1–2 days per week, with a frequency of 2–5 times per day, predominantly during the hours of 18:01–21:00. Their overall daily use of Facebook was less than one hour, typically accessed via mobile phones from their residence or dormitory. In terms of their interaction and interest, respondents focused on keeping updated with news and announcements from both the Faculty of Humanities and Social Sciences and Suan Sunandha Rajabhat University that were personally relevant. They preferred accessing information through Facebook and the official website. Engagement with platforms like Twitter and YouTube was minimal.