Influencing factors on performance for three stars hotel in Bangkok, Thailand

Abstract

The research objectives represented with 1) to study the marketing, innovation management, product development and performance on three-star hotels in Bangkok 2) to To study influencing factors on performance of three-star hotels in Bangkok. This research represented the quantitative approach on the 384 tourists who accommodate in three-star hotels in Bangkok. The research instrument represented the questionnaire and data collecting form the samples that accommodated in the selected three-star hotels. The data analysis represented descriptive statistical approach by percentage, mean and standard deviation, the statistical multiple regression analysis. The research finding found that the marketing, innovation management, product development exactly related with the performance on the three-star hotels selection, the crucial marketing innovation management, product development factors represented on performance.