Research on Visual Image Design of Zhengzhou Shang Dynasty Site Museum

Abstract

Through the research and analysis of the Shang Dynasty Site Museum in Zhengzhou, this paper determines the importance of the museum's visual image design, and through the field investigation and questionnaire analysis of the current situation of the Shangdu Site Museum, the objective problems and shortcomings are summarized. By studying the cultural background and characteristics of the Shang Dynasty, and combining it with modern design concepts, the museum is cleverly integrated into the visual image design, which not only inherits the national culture, but also gives the museum a unique visual symbol. The results are as follows: 1. Understand the development of decorative art in Shang Dynasty, the origin of bronze ware and the evolution of bronze pattern decoration in different generations. 2. Identify the application of bronze pattern in visual image design, the color expression of Shang culture in visual image design, and the application of pattern in auxiliary graphics. 3. The application prospect of bronze art in visual image design is prospected. Through sorting out the development history and artistic characteristics of Shang Dynasty culture and art, it aims to promote the integration of bronze art and current visual image design, form a theoretical research system, and apply the concept of cultural revival to practice.