Guidelines for Improvement of Herbal Products and Marketing Value-Added of the Phatphat Community Enterprise, Dusit, Bangkok, Thailand

Abstract

The project of upgrading products and marketing value-added of Herbal Products of the Phatphat Community Enterprise, Dusit, Bangkok, Thailand aims at search the guidelines for improvement for upgrading herbal product standards to increase the economic value of the Phatphat Occupational Group in Dusit District, Bangkok. Additionally, it aims to find approaches to create competitive advantages for community enterprises, leading to enhanced entrepreneurship of business units. Guidelines for Improvement of Herbal Products and Marketing Value-Added of the Phatphat Community Enterprise, Dusit, Bangkok, Thailand using the marketing mix theory. There are 1) consumer wants and needs 2) cost of appreciation 3) convenience to buy 4) communication that connects) It was found that consumers were satisfied that the product was unique and distinctive, the suitability in price is suitable for the style and appearance received, ease of purchase arranged in a suitable location, and product form and packaging can communicate with consumers. In terms of development to raise product standards should establish guidelines for development that must be accelerated. In terms of product development to ensure quality and response to consumer needs Should develop the style of packaging to be modern, product development to be certified for production standards, knowledge development in technology and innovation and networking to exchange, share management skills and experiences.