INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE ICBTSMADRID2025

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2025: INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN MADRID 2025

INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN MADRID 2025

Madrid, Spain

11 – 13 March 2025
ICBTS 2025

Published: 2025-03-29

Introduction Book

Introduction Book
- PDF

Articles

Strategies for Sustainable Leadership in Higher Education: Balancing Tradition and Innovation

Chutikarn Sriviboon

1-7
- PDF
Transforming Higher Education Institutions for the Future: A Study on the Integration of Technology and Online Learning

Nuntiya Noichun

8-14
- PDF
Risk Management Strategies Employed by Businesses in Thailand to Navigate Economic Crises

Bundit Pungnirund

15-21
- PDF
The Impact of Documentary Films on Digital Media in Raising Awareness of Environmental Issues

Somsak Klaysung

22-28
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Marketing Factors Influencing Investment Decisions in Health and Wellness Business

Chutima Klaysung

29-35
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Sustainable Green Logistics for Waste Reduction in the Food Sector in Thailand

Nattapong Techarattanased

36-43
- PDF
Approaches to Mitigate Economic and Trade Disruptions for Thai Businesses

Yuthapoom Thanakijborisut

44-51
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The Influence of Emotional Marketing on Consumer Decision-Making in the Context of Electric Vehicle Advertising

Ittipoom Promma

52-58
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Popularity and Perceptions of Thai Cultural Representation in Thai Cinema

Pongsawee Supanonth

59-65
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Comparative Effectiveness of Thai's Local Television Programs and Digital Platforms in Promoting Tourism

Pitimanus Bunlue

66-72
- PDF
Essential Qualities for Financial Professionals in a Competitive Financial Environment

Krisada Sungkhamanee

73-79
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Transforming Marketing Organizational Structures for Efficiency and Consumer Responsiveness in the Digital Age

Wanida Suwunniponth

80-86
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Cultural Tourism Models for Enhancing the Quality of Thai Tourism

Poramatdha Chutimant

87-92
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Factors Influencing Investment Decisions in Ready-to-Eat Food Businesses in the International Market

Pichamon Chansuchai

93-99
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Factors Influencing Income Allocation and Savings of Employees in Private Organizations

Nutcha Phasuk

100-106
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Development Strategies to Enhance the Potential of OTOP Products in the Global Market

Rumpapak Luekveerawattana

107-114
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The Relationship Between Soft Skills Development and Job Performance in Public Organizations

Siri-orn Champatong

115-121
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The Role of Cost Accounting in Budgeting and Decision-Making in the Service Industry

Pranee Tridhoskul

122-128
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The Transformative Role of Accountants in Business Performance Optimization in the Digital Economy

Khwanchat Wongjantip

129-135
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The Effectiveness of Social Media Customer Relationship Management (CRM) in Building Brand Communities Among Gen Z Consumers

Ladaporn Pithuk

136-143
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The Impact of Green Human Resource Management Practices on Company Sustainability Performance

Khajeerat Phumphruk, Preecha Pongpeng

144-150
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Expectations of Audio-Visual Equipment Services for Students and Staff at the Faculty of Management Science, Suan Sunandha Rajabhat University

Juneerut Jannit, Chutima Klaysung

151-156
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Development of a Meeting Management Model for the Faculty of Management Sciences, Suan Sunandha Rajabhat University

Jinjutha Srihera, Somsak Klaysung, Nattapong Techarattanased

157-164
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Factors Affecting the Key Card Borrowing and Returning Service at the Dean's Office, Faculty of Management Science, Suan Sunandha Rajabhat University

Phakaporn Detanant, Jeerabhan Chanwichian

165-171
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Development of an Effective Public Relations Model for the Faculty of Management Science, Suan Sunandha Rajabhat University

Kanyakorn Sujarittnetikarn, Huda Wongyim, Banyong Phoonsap

172-178
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Improvement of the Document Processing for Financial and Accounting Disbursement at the Faculty of Management Science, Suan Sunandha Rajabhat University

Weena Kunyeat, Supattra Kanchanopast

179-185
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Satisfaction with Materials Management Administration at the Faculty of Management Science, Suan Sunandha Rajabhat University

Thanakit Phipatsakunkamon, Charawee Butbumrung

186-192
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A Study on Satisfaction with Service Quality at the Planning and Quality Assurance Division, Faculty of Management Science, Suan Sunandha Rajabhat University

Parichut Junnuan, Natnichar Kleebbuabarn

193-199
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Development of Operational Processes for Performance Outcomes Based on Action Plan Indicators at the Planning and Quality Assurance Division, Faculty of Management Science

Poonsiri Promkul, Kanittha Seskhumbong

200-206
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Building Knowledge and Understanding of Curriculum-Based Learning Management at the Faculty of Management Science, Suan Sunandha Rajabhat University

Benjama Saiwijit, Somphoom Sawaengkun

207-213
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Analysis of Motivation for Participation in the International Research Presentation Funding Program for Students Abroad at the Faculty of Management Science, Suan Sunandha Rajabhat University

Kanmanas Muensank, Siriwan Saksiriruthai, Preecha Wararatchai

214-220
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Development of the Academic Journal Publishing Process to Achieve TCI Group 1 Database Recognition for the Faculty of Management Science, Suan Sunandha Rajabhat University

Yosita Deeprai, Pramjai Ouejit

221-228
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Development of Network-Building Potential with International Organizations at the Faculty of Management Science, Suan Sunandha Rajabhat University

Araya Yordchim, Punchaya Hiranrithikorn

229-235
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Factors Affecting Work Performance Based on the Education Criteria for Performance Excellence (EdPEx) of Personnel at the Faculty of Management Science, Suan Sunandha Rajabhat University

Chartlikid Nimngam, Anocha Rojanapanich, Sun Lei

236-242
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Factors Affecting Satisfaction with the Use and Service of the Computer System at the Faculty of Management Science, Suan Sunandha Rajabhat University

Patchara Kingkan, Varanit Phuththarojrangsi

243-249
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Effectiveness of Duty Performance and Secretarial Services at Suan Sunandha Rajabhat University

Paweena Sribunrueng, Bundit Pungnirund, Wanida Suwunniponth

250-256
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