Marketing Factors Influencing Investment Decisions in Health and Wellness Business

Abstract

This research explores the marketing factors influencing investment decisions in the health and wellness business sector in Thailand. The study identifies key variables such as consumer demand, branding, product innovation, digital marketing, and pricing strategies that impact investor choices in this growing market. A mixed-methods approach was employed, combining quantitative analysis through surveys with qualitative insights gathered from industry stakeholders. The findings reveal that health-conscious consumer trends, strong branding, innovative products, and effective use of digital marketing are the most significant factors driving investment decisions. Furthermore, while competitive pricing was important, it was not as influential as the aforementioned factors. The study aligns with global marketing trends, emphasizing the importance of adapting to market demand, leveraging brand trust, and incorporating technological advancements to remain competitive. These findings offer valuable insights for investors and businesses aiming to succeed in Thailand’s health and wellness market, suggesting strategies for attracting both consumers and investors.