Development of an Effective Public Relations Model for the Faculty of Management Science, Suan Sunandha Rajabhat University

Abstract

This study aimed to develop an effective public relations (PR) model for the Faculty of Management Science, Suan Sunandha Rajabhat University, to enhance stakeholder engagement and improve institutional image. A mixed-methods approach was employed, combining quantitative surveys with qualitative interviews to gather comprehensive insights. The study involved 300 survey respondents and 15 interview participants, including faculty staff, students, alumni, and external stakeholders. Key findings identified four critical factors influencing PR effectiveness: leadership support, message consistency, stakeholder involvement, and technology utilization. The proposed model emphasizes strategic planning, unified communication, active stakeholder collaboration, and integration of digital tools to enhance outreach and engagement. Validation by PR experts and administrators confirmed the model’s practicality and relevance, with a 92% agreement on its alignment with contemporary PR practices. The study concludes that implementing the model can address existing gaps, strengthen relationships with stakeholders, and improve the faculty’s overall PR effectiveness. Future research could explore the model’s application in similar educational settings and its long-term impact on institutional reputation.