The Impact of Documentary Films on Digital Media in Raising Awareness of Environmental Issues

Abstract

As environmental concerns such as climate change, deforestation, and pollution become increasingly pressing, the role of media in educating the public is pivotal. Documentaries, particularly those available through digital platforms, have emerged as influential tools for disseminating information and motivating pro-environmental behavior. Using a mixed-methods approach, including surveys and in-depth interviews, this research investigates how Thai audiences engage with environmental documentaries and the extent to which these films influence their understanding of and actions toward environmental issues. The findings reveal that locally relevant content, combined with emotional and visual appeal, significantly increases awareness and inspires behavioral change. Furthermore, the study highlights the critical role of digital media platforms such as YouTube, Netflix, and Thai streaming services in enhancing the reach of environmental documentaries. Despite the positive influence of documentaries on viewers’ environmental attitudes, practical barriers such as limited access to sustainable alternatives were identified as factors that hinder broader behavior change. The study concludes by offering recommendations for future documentary production, distribution, and policy initiatives aimed at furthering environmental advocacy in Thailand, emphasizing the importance of creating accessible, actionable solutions alongside powerful narratives.