INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE ICBTSZURICH2026

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2026: INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN ZURICH 2026

INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN ZURICH 2026

Zurich, Switzerland
30 January – 2 February 2026

ICBTS 2026

Published: 2026-03-21

Introduction Book

Introduction Book
- PDF

Articles

A Strategic Model for Enhancing University’s Specialist Identity for Global Recognition

Chutikarn Sriviboon

1-8
- PDF
Determinants of Workers’ Income in the Gig Economy

Bundit Pungnirund

9-16
- PDF
Developing a Cross-Media Communication Framework for Television Broadcasting in the Hybrid Media Era

Somsak Klaysung, Nattapong Techarattanased

17-25
- PDF
The Effectiveness of Experiential Marketing on Brand Loyalty in the Retail Sector

Chutima Klaysung, Narong Anurak

26-35
- PDF
The Influence of Green Marketing on Consumers’ Willingness to Pay for Sustainable Products

Nattapong Techarattanased, Wanida Suwunniponth

36-44
- PDF
Transmedia Storytelling Strategies and Their Impact on Film Branding and Audience Retention

Pongsawee Supanonth, Rumpapak L uekveerawattana

45-52
- PDF
The Relationship Between Education Investment and Income Outcomes Among Young Thai Workers

Yuthapoom Thanakijborisut

53-60
- PDF
The Effect of Brand Storytelling on Consumers’ Purchase Intention of Thai Local Products

Ittipoom Promma, Punrapha Praditpong

61-68
- PDF
Ethical and Safe Practices in Live Streaming Media Production: Content Moderation and Viewer Protection

Pitimanus Bunlue, Kanittha Seskhumbong

69-76
- PDF
Perceived Risk and Its Influence on Financial Asset Investment Decisions of Thai Investors

Krisada Sungkhamanee

77-83
- PDF
Effects of Flexible Work Models on Job Satisfaction and Employee Performance in Government Organizations

Siri-orn Champatong

84-90
- PDF
A Study on Trade and Investment Risk Assessment of Thai Firms in Foreign Markets

Pichamon Chansuchai, Wipanee Maen-in

91-97
- PDF
Determinants of Auditors’ Intention to Leave Their Job in Thailand

Pranee Tridhoskul

98-104
- PDF
Impact of International Market Entry Strategies on the Business Success of Thai SMEs

Punchaya Hiranrithikorn

105-111
- PDF
Strategic Models for Enhancing Cultural Gastronomic Tourism in Thailand

Mananya Meenakorn

112-119
- PDF
The Effectiveness of AI-Powered Chatbots in Enhancing Customer Experience and Purchase Intention on Social Media Platforms

Ladaporn Pithuk, Rewadee Waiyawassana

120-127
- PDF
Ethical Factors Influencing Fraudulent Behavior of Accountants

Khwanchat Wongjantip

128-135
- PDF
The Impact of Online Retail Competition on Consumer Price Satisfaction

Sareeya do Amaral

136-143
- PDF
The Influence of Digital Media on Political Attitudes and National Security

Grissana Jannit, Natnichar Kleebbuabarn

144-151
- PDF
The Effects of Remote Work on Labor Productivity in the Service Sector

Khajeerat Phumphruk

152-158
- PDF
The Application of Digital Accounting Systems to Enhance Accounting Information Quality for SME Entrepreneurs

Nutthasun Sinthuchaiyapakseree

159-167
- PDF
Students’ and Staff Satisfaction with Repair Services for Teaching Equipment and Facilities at the Faculty of Management Science, Suan Sunandha Rajabhat University

Juneerut Jannit, Somsak Klaysung, Nattapong Techarattanased

168-174
- PDF
Development of Guidelines for Training Service Strategies for the Office of Academic Servic

Arsira Disayakulkij, Jinjutha Srihera

175-182
- PDF
A Study on Job Satisfaction of Secretaries at the Faculty of Management Science, Suan Sunandha Rajabhat University

Radasa Pojard, Chutima Klaysung

183-189
- PDF
Motivational Factors Affecting Participation in the Academic Service Project among Residents of Dusit District, Bangkok

Kanmanas Muensank, Somphoom Sawaengkun, Bundit Pungnirund

190-197
- PDF
Students’ Satisfaction with the Services of the Audiovisual Unit, Faculty of Management Science, Suan Sunandha Rajabhat University

Phakaporn Detanant, Jeerabhan Chanwichian

198-204
- PDF
Staff Satisfaction with Financial and Accounting Services, Faculty of Management Science, Suan Sunandha Rajabhat University

Weena Kunyeat, Huda Wongyim

205-211
- PDF
Satisfaction of Service Recipients with Procurement Services for Supplies and Equipment at the Faculty of Management Science, Suan Sunandha Rajabhat University

Thanakit Phipatsakunkamon, Charawee Butbumrung

212-218
- PDF
Public Relations Communication Strategies and Influencing on Students’ Enrollment Decisions at the Faculty of Management Science, Suan Sunandha Rajabhat University

Kanyakorn Sujarittnetikarn, Pramjai Ouejit

219-225
- PDF
Factors Affecting Staff Participation in Developing the Education Criteria for Performance Excellence (EdPEx) at the Faculty of Management Science, Suan Sunandha Rajabhat University

Chartlikid Nimngam, Anocha Rojanapanich

226-233
- PDF
Factors Affecting Students’ Perceptions of Participation in the International Student Exchange Program in Business Administration and Cultural Studies at the Faculty of Management Science, Suan Sunandha Rajabhat University

Araya Yordchim, Siriwan Saksiriruthai

234-240
- PDF
A Study on Causes and Strategies for Reducing Problems in the Use of Computer Equipment in Hybrid Classrooms at the Faculty of Management Science, Suan Sunandha Rajabhat University

Patchara Kingkan, Supattra Kanchanopast

241-248
- PDF
Executives’ Perspectives on the Competencies of Secretarial Staff at the Student Development Division, Suan Sunandha Rajabhat University

Arissara Songkroh, Hassan Rasa, Chutima Klaysung

249-255
- PDF
Language Attitudes Toward English Accents among Thai Youth

Patcharaphan Susamawathanakun, Kardpakorn Nilarun

256-263
- PDF

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