Development of Guidelines for Training Service Strategies for the Office of Academic Servic

Abstract

Effective administrative services are essential for enhancing academic operations and student
satisfaction in higher education institutions. This study aimed to develop comprehensive
guidelines for training service strategies for the Office of Academic Services at Suan Sunandha
Rajabhat University. A mixed-methods research design was employed, combining qualitative
interviews with 15 administrative staff members and a quantitative survey of 250 respondents,
including staff and students. Data were analyzed using thematic analysis for qualitative
responses and descriptive and inferential statistics for quantitative data. The results revealed
that key training priorities include communication skills, problem-solving, digital
competencies, and quality assurance knowledge. Staff highlighted gaps in existing training
programs, emphasizing the need for structured, practical, and continuous development. Based
on the findings, a set of guidelines for training service strategies was proposed, incorporating
competency-based modules, blended learning approaches, standard operating procedures, and
continuous assessment to enhance service quality and staff performance. The study provides
actionable recommendations for implementing and sustaining effective training programs in
academic service offices, thereby improving operational efficiency, professional development,
and a student-centered administrative environment.