Factors Affecting Students’ Perceptions of  Participation in the International Student Exchange  Program in Business Administration and Cultural  Studies at the Faculty of Management Science, Suan  Sunandha Rajabhat University

Araya  Yordchim; Siriwan  Saksiriruthai

Araya Yordchim Suan Sunandha Rajabhat University, Thailand
Siriwan Saksiriruthai Suan Sunandha Rajabhat University, Thailand

Keywords: Student perceptions, International exchange program, Participation factors, Cultural studies, Institutional support

Abstract

This study investigated the factors affecting students’ perceptions of participation in the
International Student Exchange Program in Business Administration and Cultural Studies at
the Faculty of Management Science, Suan Sunandha Rajabhat University. A quantitative
survey was conducted with 150 undergraduate students selected through stratified random
sampling. The questionnaire measured personal motivation, perceived benefits, institutional
support, cultural readiness, and perceived barriers. Data were analyzed using descriptive
statistics and multiple regression analysis. Results revealed that the factors collectively
explained 61% of the variance in students’ perceptions of participation. Personal motivation
was the strongest positive predictor, followed by perceived benefits, institutional support, and
cultural readiness, while perceived barriers negatively influenced students’ perceptions. The
findings emphasize the importance of enhancing motivation, institutional support, and cultural
readiness while mitigating barriers to improve student engagement in international exchange
programs.