Motivational Factors Affecting Participation in the Academic Service Project among Residents of Dusit District, Bangkok

Abstract

This study investigates the motivational factors influencing participation in the academic
service project among residents of Dusit District, Bangkok. The research aims to identify the
extent to which intrinsic motivation, extrinsic incentives, social influence, and perceived
community benefit affect residents’ willingness to engage in university-led service activities.
Using a mixed-methods approach, data were collected from 320 residents through
questionnaires and interviews. Quantitative data were analyzed using descriptive statistics and
multiple regression analysis, while qualitative responses were examined to provide contextual
insights. The findings reveal that intrinsic motivation—particularly personal fulfillment,
learning opportunities, and interest in community development—serves as the strongest
predictor of participation. Social influence, including support from community leaders and peer
encouragement, also significantly contributes to participation levels. Extrinsic incentives play
a moderate yet meaningful role, while perceived community benefit strongly enhances
engagement intentions. Overall, the study highlights the need for academic service programs
to prioritize intrinsic and community-centered motivations while strengthening communication
channels and community partnerships. These results offer practical guidelines for universities
and local authorities seeking to improve participation in academic service projects and foster
sustainable community development.