A Strategic Model for Enhancing University’s Specialist Identity for Global Recognition

Abstract

This study aims to develop a strategic model for enhancing Suan Sunandha Rajabhat
University’s (SSRU) specialist identity to achieve global recognition. Employing a mixedmethods approach, the research combines qualitative data from semi-structured interviews and
document analysis with quantitative survey data collected from faculty, administrative staff,
students, and international partners. The study examines the relationships among institutional
inputs (leadership, human capital, resources, policy, and stakeholder engagement), strategic
processes (specialist program development, research capacity building, international
collaboration, branding, and quality assurance), outputs (recognized programs, research
publications, international partnerships), and outcomes (global recognition, sustainable
specialist identity). Structural equation modeling (SEM) validates the proposed model,
demonstrating that effective processes mediate the impact of institutional inputs on outputs and
international recognition outcomes. The findings highlight the importance of aligning SSRU’s
strengths with coordinated processes, emphasizing branding, international partnerships, and
strategic resource allocation. The study provides a practical roadmap for SSRU and similar
mission-driven universities to consolidate their specialist identity, enhance global visibility,
and achieve sustainable international recognition.