STUDY THE FACTORS AFFECTING THE EFFICIENCY OF ORGANIZATION IN SOUTHERN PROVINCIAL GROUP ON ANDAMAN COAST

Abstract

              Developing the Southern provincial group on Andaman Coast concerned the increasing of strengthening competitiveness parallel with maintain the balance of abundant resource and environment and creating strengthen of community. Economic of the Southern provincial group on Andaman Coast depended on the travelling sector and agricultural sector by economy size 3.34 billion baht lower than national average by travelling income 3.50 billion baht, agricultural 0.81 billion baht and industry 0.20 billion baht only. From significance above, researcher was interested in study model to create strengthen of community and economy of Southern provincial group on Andaman Coast which was lower than national average by studying the factors affecting the efficiency of organization on Andaman Coast to use as framework and guideline for development provincial group to be effective of management at Southern provincial group on Andaman Coast by having the objectives to study the factors affecting the efficiency of organization on Andaman Coast. Methodology in this research was the documentary research by using the secondary data from documents and related research to study, analyze and data synthesis to get the factors that affect the effectiveness of organization in Southern provincial group on Andaman Coast for 3 factors which were motivation, satisfaction and relationship in organization