THE DEVELOPMENT OF DIGITAL MEDIA FOR PROMOTE COMMUNITY PRODUCTS

Abstract

            Objectives of this research were to collect community product data at Bang Ban District, Phra Nakhon Si Ayutthaya, to develop digital media which helped to promote well known the community products and to assess satisfaction with creating digital media to promote community products. Researcher used research methods and digital media development by collecting data from identity interview about the community products and questions about the satisfaction with digital media to promote community products, quantitative data analysis by calculating frequency, percentage, mean and standard deviation (S.D.)
Research result found that products in community at Bang Ban District, Phra Nakhon Si Ayutthaya province had various products but they are not well-known also the community product makers lacking understand in public relation and lack of technology knowledge for helping to promote public relation which is the main channel now that technology has influenced the way of living. Researcher collected community products data to build the digital media by using motion graphic technology and multimedia and from questionnaire about the satisfaction with promoting community products which was the very good level due to products could be presented to be interesting, easy to understand, able to disseminate and easily to reach targeted group