PRODUCT INNOVATION PROCESS INNOVATION AND MANAGEMENT INNOVATION AFFCTING BUSINESS PERFORMANCE OF THAI FOOD INDUSTRY

Abstract

               The objective in this research was to study the factor affecting the efficiency of food industry business in Thailand. This research uses quantitative research method by using data collection methods and using the questionnaires as a tool then doing reliability testing by Conbach alpha coefficient method. The testing result was .927 which was concerned the highest reliable after that collecting the questionnaire data from executive, supervisor, and engineer for 250 food industries by using sample random sampling method, data analysis, statistical software program to analyze percentage statistics, mean, standard deviation (s.d.) and multiple regression equation analysis. Analysis result found that product innovation factor
Analysis result found that product innovation factor, process innovation and management innovation affecting the efficiency of business in all factors at significant level .05 by factor at highest level was product innovation, management innovation and process innovation respectively and correlation level of factor could explain efficiency variation of food industry business 56.8 percent (R2 = 0.568). However, food industry executive might concern the organization development to innovation organization by encouraging and supporting supply chain and creating cooperation within organization, organization management caused innovation organization for development the performance, creative innovation for competitive advantage