THE PUBLIC OPINION ON IMPLEMENTATION OF MEDICAL AND WELLNESS POLICY: CASE STUDY OF BAN MAE-KAMPONG, MAE-ON DISTRICT, CHIANG MAI.

  • Keratiwan Kalayananmitra Faculty of College of innovation and management, Suan Sunandha Rajabhat University, Bangkok, Thailand
  • Suebsawad Vutivoradit Faculty of College of innovation and management, Suan Sunandha Rajabhat University, Bangkok, Thailand,
  • Sunhanat Jakkapattarawong Faculty of Political Faculty, Pathumthani University, Pathumthani province, Thailand
Keywords: public opinion, policy implementation, health tourism

Abstract

The objective of this study is to study the opinions of the people towards the introduction of tourism policy. Health-related practices of Ban Mae Kampong, Mae On District, Chiang Mai Province Using quantitative research, the population is 21,2315 people in that area, 400 people in the sample, simple methods of sample collection. The instrument used in the research was a questionnaire. The data were analyzed using a computer program. The statistics used for data analysis were percentage, mean, standard deviation.
The study indicated that Public opinion on the implementation of the health tourism policy With an average of a high level When considered in each aspect, it was found that the average opinion of the people towards the implementation of the health tourism policy towards social, economic and political aspects has the highest average, which is to promote the people's occupation very well. And increasing income respectively Average review Of citizens towards policy implementation Regarding the personnel responsible, the second highest was the responsible personnel, with good intentions, knowledge, and expertise in implementing the policy, the average public opinion on the implementation of the policy Treat other areas such as objectives and standards of the policy In terms of communication between different organizations, the average level was lower. And the average value of public opinion towards the implementation of the policy on the organization's qualifications Lowest average because the objective of the health tourism policy is to set clear goals both quantity and quality Have sufficient budget Administrators have the ability to provide information, policy plans very well. Administrators and civil servants in the area are harmonious in each other, which can promote people's careers.

Published
2020-02-11