A CONCEPTUAL FRAMEWORK FOR THE ANTECEDENT AND CONSEQUENT OF HAPPINESS IN COMMUNITY-BASED TOURISM ENTERPRISE

  • Panida Ninaroon College of Innovation and Management Suan Sunandha Rajabhat University
  • Ratirath Na Songkhla College of Innovation and Management Suan Sunandha Rajabhat University
  • Suwita Pruksaarporn College of Innovation and Management Suan Sunandha Rajabhat University
Keywords: Community-Based Tourism Enterprise, Happiness, The Antecedent and Consequent

Abstract

             The purpose of this paper is to construct the antecedent and consequent of happiness in community-based tourism enterprise conceptual framework. The study is conducted by using literature review and then document analysis to form a conceptual framework. The results indicate that the antecedent consists of leadership attributes and participative management which have an influence on happiness in community-based tourism enterprise, the consequent consists of quality of life. According to the results of this study the conceptual framework can be tested for the development of entrepreneur management guideline within the community-based tourism enterprise to display an empirical evidence. Finally, it would contribute to the quality of life enhancement in sustainable community-based tourism enterprises

Published
2020-02-11