A CONCEPTUAL FRAMEWORK FOR THE ANTECEDENT AND CONSEQUENT OF HAPPINESS IN COMMUNITY-BASED TOURISM ENTERPRISE

Panida Ninaroon; Ratirath Na Songkhla; Suwita Pruksaarporn

Panida Ninaroon College of Innovation and Management Suan Sunandha Rajabhat University
Ratirath Na Songkhla College of Innovation and Management Suan Sunandha Rajabhat University
Suwita Pruksaarporn College of Innovation and Management Suan Sunandha Rajabhat University

Keywords: Community-Based Tourism Enterprise, Happiness, The Antecedent and Consequent

Abstract

The purpose of this paper is to construct the antecedent and consequent of happiness in community-based tourism enterprise conceptual framework. The study is conducted by using literature review and then document analysis to form a conceptual framework. The results indicate that the antecedent consists of leadership attributes and participative management which have an influence on happiness in community-based tourism enterprise, the consequent consists of quality of life. According to the results of this study the conceptual framework can be tested for the development of entrepreneur management guideline within the community-based tourism enterprise to display an empirical evidence. Finally, it would contribute to the quality of life enhancement in sustainable community-based tourism enterprises