A STUDY OF AGRO-TOURISM: A CASE STUDY AT BAN DONG YEN, U THONG SUB-DISTRICT, U THONG DISTRICT, SUPHAN BURI PROVINCE, THAILAND.

Suwita  Prugsaarporn; Ratirath  Na sonkhla; Pawintana  Charoenboon

Suwita Prugsaarporn College of Innovation and Management, Suan Sunandha Rajabhat University, Bangkok, Thailand
Ratirath Na sonkhla College of Innovation and Management, Suan Sunandha Rajabhat University, Bangkok, Thailand
Pawintana Charoenboon Faculty of Kanchanaburi Campus, Mahidol University, Kanchanaburi, Thailand

Keywords: Agro-tourism, Community potential, tourism by community

Abstract

The objective of this research is 1) to study of community capital for agro-tourism in Ban Dong Yen Community Thao U Thong Sub district Municipality, U Thong Subdistrict, Suphan Buri Province and 2) to study the readiness of agro-tourism in Ban Dong Yen Community Thao U Thong Subdistrict Municipality, U Thong Subdistrict, Suphan Buri Province. The research results show that this community pass 8 cultures which are food, clothing, residence, tradition, language, occupation, belief, and local art. The researchers provide the brainstorm state with leader of community, group/ organization leader, and population in village by using VRIO framework (Barney, J.B., 1991) which is a conceptual of searching resource of organization potentially enough to create competitive opportunity. Form study community capital through 8 cultures pass VRIO Framework (Barnee,J.B., 1991) found that food refers to eating habits, cooking style, and 18 various food containers. Clothing means clothing styles, garments, and dress in various ceremonies and it found that community has Dong Yen community dress (Red), Bing loincloth and Paw Printed Sarong In term of residence aspect refers to the nature of the residence and various architecture. It found that the community has the characteristics of general housing and architecture. In tradition aspect, it found out that the community has continued believing until become a pattern of people in the village such as Phra Chao Phor Ho event 7 months and pounding rice. In language aspect, including speaking, alphabet, and inscriptions, there is Lao Khrang language, which is no different from nearby communities. In occupation aspect, local wisdom is developed into life skills that generate income such as raising a good mood hens (fed with vegetables and herbs), raising catfish, shellfish farming, herb garden, black sugarcane and recycling plastic bags. In belief aspect, intangible culture can be transmitted by representing concrete values such as the master's hall, the sacred house. In local art aspect, the result of community operations through local wisdom and community identity is shirt with community symbols.