CONSUMER PERCEPTIONS THAT AFFECT SOCIAL RESPONSIBILITY ACTIVITIES OF A COMPANY IN THAILAND

Abstract

The objective of research: 1. To study the perception of corporate social responsibility image of customers with ICC International Public Company Limited. 2. To study the views on CSR activities of ICC International Public Company Limited in Bangkok that carry out social and Environmental Responsibility. The activities are divided into 4 field: 1. Education 2. Social and Environment 3. Culture 4. Sports The samples were Consumers of ICC International Public Company Limited including 100 persons. Research instruments were the questionnaire for the statistics used in the data analysis was percentage, mean, standard deviation. Data were analyzed using statistical packages.
The research result: 1. the respondents at different sexes have a perception of ICC International Public Company Limited are not different But the demographic characteristics of age, education, career, income and time to become a customer are different have different perceptions of ICC International Public Company Limited. 2. The social and environmental responsibility towards the personnel was at a high level, there is an averaged (3.59). The attitude toward the operational policy was at a high level, there is an average (3.61). The social responsibility was at a high level, there are average (3.56) and the attitude toward responsibility activities was at a high level, there are average (3.63)