FACTORS AFFECTING THE DECISION-MAKING OF PEOPLE IN ELECTION OF THE MEMBERS OF MUNICIPALITY COUNCIL IN PA-NGIW SUB-DISTRICT MUNICIPALITY, WIANG PA PAO DISTRICT, CHIANG RAI PROVINCE

Abstract

This research was “the reason of decision making of people in election of the member of municipality council in Pa-Ngiw Sub-District Municipality, Wiang Pa Pao District, Chiang Rai Province” the objectives in this research were 1). To study the factor caused the decision-making of people in election of the member of municipality council in Pa-Ngiw Sub-District Municipality, Wiang Pa Pao District, Chiang Rai Province 2). To study the relationship between personal factor affecting the decision-making of people in election of the member of municipality council in Pa-Ngiw Sub-District Municipality, Wiang Pa Pao District, Chiang Rai Province and 3). To study the recommendation caused decision making of people in Pa-Ngiw Sub-District Municipality, Wiang Pa Pao District, Chiang Rai Province. This research was a combined method which was used the quantitative and qualitative research. Tool was used the collection data of quantitative for the questionnaire population for 7,339 people and sampling group for 379 people such as the people who had the right election in Pa-Ngiw sub-district municipality and qualitative research tool was the interview. The people gave significant data such as leader of community, leader government office and education institution executive level located in Pa-Ngiw Sub-District Municipality, Wiang Pa Pao District, Chiang Rai Province for 10 people. Statistics was used data analysis gotten from questionnaire were frequency, percentage, mean, standard deviation (S.D.) and Chi-Square for statistics used in data analysis from questionnaire to be data analysis
Research result found that;
1. Factor caused the decision making of people in Pa-Ngiw Sub-District Municipality Member election at high level when separated each part found that the part was highest mean as local candidate had highest mean and lowest mean was return or benefit, it had medium mean respectively
2. Personal factor such as gender, education level, salary and time of living in that area had relate with factor caused decision making of people in Pa-Ngiw Sub-District municipality member election, it had statistical significant level .05. Personal factor such as age had not relate with factor cause decision making of people in member election of Pa-Ngiw Sub-District Municipality, Wiang Pa Pao District, Chiang Rai Province
3. Recommendation about the factor caused decision making of people in member election of Pa-Ngiw Sub-District Municipality, Wiang Pa Pao District, Chiang Rai Province found that there was problems about of candidate profile lacking honesty and ethics and finding the illegal exploitation while holding position