COMPETITIVE CONDITIONS FOR COSMETICS EXPORTING TO BALI INDONESIA.

Natnaporn  Aeknarajindawat; Yothin  Sawangdee; Yannakorn  Toprayoon

Natnaporn Aeknarajindawat Graduate School, Suan Sunandha Rajabhat University, Bangkok, Thailand
Yothin Sawangdee Mahidol University International College, Bangkok, Thailand
Yannakorn Toprayoon Rajapark Institute, Bangkok, Thailand

Keywords: COMPETITIVE, COSMETICS, BALI INDONESIA

Abstract

The research aimed to assess competitive conditions for cosmetics exporting to
Southeast Asian countries. The qualitative research approached by in-depth and group
interviewing, the population represented 1,255 cosmetic entrepreneurs who ordered
cosmetics from original equipment manufacturers that were certified the standard of Good
Manufacturing Practice, Halal and Hazard analysis and critical control points: HACCP. The
25 entrepreneurs as samples were selected by purposive sampling and interviewed the
informants with the constructed open-ended questionnaire and group interviewing. The data
collection was performed according to constructed interviewing form on appointment,
synthesized and extracted data to be research answering.
The finding found the crucial industrial competition represented the cost reduction and
quality product differentiation.