WORK MOTIVATION AND EMPLOYEE COMMITMENT AFFECT ON EMPLOYEE RETENTION AT RAJAMANGALA UNIVERSITY OF TECHNOLOGY ISAN SAKON NAKHON CAMPUS.

Abstract

The purpose of this research is to study the relationship of work motivation, employees commitment, and job satisfaction of employees to employee retention at the Rajamangala University of Technology Isan Sakon Nakhon Campus. Respondents are personnel of the the Rajamangala University of Technology Isan Sakon Nakhon Campus. The study employs a quantitative research approach, using questionnaire to collect data. The descriptive-statistics tools used are percentage, mean score, and standard deviation. Data were analyzed by using Pearson correlation coefficient, factor analysis, and multiple regression.
The results showed that the opinions of personnel towards work motivation, employees commitment, job satisfaction and employee retention were at a high level with an average of 3.98, 4.02, 3.84, and 3.87 respectively. According to the hypothesis testing, work motivation was found not to have a significant relationship to employee retention as revealed by the coefficient (β) at 0.120. However, employees’ commitment and job satisfaction were significantly related to the retention of personnel as shown by the coefficient (β) at 0.464 and 0.477 respectively.
In summary, the study revealed that work motivation did not affect employee retention in any way. On the contrary, the other two variables, employees commitment and job satisfaction, registered a positive correlation with the employee retention at the Rajamangala University of Technology Isan Sakon Nakhon Campus.