FACTORS AFFECT CUSTOMERS LOYALTY TOWARD THE RECYCLE STORE IN PHANNANIKHOM DISTRICT SAKON NAKHON PROVINCE THAILAND.

Jilawat  Kamtanet; Chattawat  Limpsurapong

Jilawat Kamtanet Graduate Student of Kasetsart University, Thailand
Chattawat Limpsurapong Department of Management, Faculty of Liberal Arts and Management Science, Kasetsart University, Thailand

Keywords: Demographic Factor, Marketing Mix Factor, Customer Loyalty

Abstract

The objectives of this research were (1) to demographic factors affecting on marketing mix (2) to demographic factors affecting on customer loyalty (3) to marketing mix factors affecting on customer loyalty toward the recycle store in PhannaNikhom District Sakon Nakhon Province Thailand. The research was a quantitative research with the sample of 202 customer of the Recycle Store in PhannaNikhom District Sakon Nakhon Province Thailand. Data were collected through 5-point Rating Scale questionnaires. The statistics used in the data analysis were the frequency, percentage, mean, standard deviation, Cronbach’s Coefficient Alpha, t-test, F-test, Pearson Product Moment Correlation and Multiple Regression Analysis.
The research results found that the different gender had different effects to choose the product and price. The different status had different effects to choose the process. The different income had different effects to choose the customer loyalty. Marketing mix such as price positive effect on customer loyalty toward the recycle store in PhannaNikhom District Sakon Nakhon Province Thailand.