FACTORS INFLUENCING WORKING EFFICIENCY AND ORGANIZATIONAL CITIZENSHIP BEHAVIORS: A CASE STUDY OF DOIKHAM FOOD PRODUCTS CO., LTD., THAILAND.

Prakaipetch  Chaitamart; Kullanun  Sripongpun

Prakaipetch Chaitamart Graduate Student of Kasetsart University, Thailand
Kullanun Sripongpun Department of Management, Faculty of Liberal Arts and Management Science, Kasetsart University, Thailand

Keywords: Organizational Culture, Happiness at Work, Working Efficiency, Organizational Citizenship Behaviors

Abstract

The purposes of this research were to study 1) the influence of organizational culture on a big picture of happiness at work 2) the influence of organizational culture on each dimension of happiness at work 3) the influence of happiness at work on working efficiency and 4) the influence of happiness at work on organizational citizenship behaviors. The sample consisted of 300 employees from Doi Kham Food Products Co., Ltd. Data was collected by questionnaires and analyzed with statistical methods including frequency, percentage, mean, standard deviation and multiple regression analysis with statistically significant difference at the level of 0.05. The research revealed that 1) clan culture, adhocracy culture, and hierarchy culture influenced on a big picture of happiness at work but market culture did not 2) clan culture, adhocracy culture, and hierarchy culture influenced on all three dimensions of happiness at work (work enjoyment, work satisfaction and enthusiasm at work). Moreover, it presented that market culture only influenced on enthusiasm at work, while it was not influencing on work enjoyment and work satisfaction 3) all three dimensions of happiness at work influenced on working efficiency 4) all three dimensions of happiness at work influenced on organizational citizenship behaviors. The findings of this research were very useful to apply in the organization. Several research contributions were discussed and suggestion for future research was offered.