• Patchanida Paisarn Graduate Student of Kasetsart University, Thailand
  • Watcharapong Intarawong Department of Management, Faculty of Liberal Arts and Management Science, Kasetsart University, Thailand
Keywords: Strategic leadership, Employee engagement, Organization performance


The objectives of this research which consists of; 1) to study the level of strategic leadership of executives, employee engagement, and the performance of Kasikornbank 2) to study the organizational factors affecting the levels of strategic leadership, employee engagement, and organizational performance 3) to study the influence of strategic leadership and employee engagement on the performance of Kasikornbank.
In this research the target populations include, employees of Kasikornbank in the upper northern of Thailand amount of 183 employees. Calculated according to the formula of Taro Yamane, sample size of 126 samples was selected by proportional sampling and simple random sampling. Data collected were used from questionnaires with as follows items: 30 questions of strategic leadership questionnaire adapted from Schoemaker, Krupp, and Howland [15], Nuengrutai Chanpoom and Watcharapong Intrawong [11] 20 questions of employee engagement questionnaire adapted from Bakker et al. [1], and the independent variable is the organization performance, it is a Kasikornbank performance evaluation principles (2019). It consists of 4 dimensions: 1) quality sales rating 2) customer satisfaction rating 3) internal control points and debt management, 4) work efficiency. For appointment of questionnaires, validity of the method, content-related validity, and to assess scale the reliability of the questionnaires, Cronbach’s alpha coefficient was used. Reliability coefficient was calculated for the questionnaires. It was estimated to be .955 of strategic leadership, .945 of employee engagement, and .818 of organization performance. The statistic for descriptive data analysis was composed of frequency, percentage, mean, and standard deviation. Hypothesis testing was composed of t-test, F-Test (One Way ANOVA), Pearson correlation coefficient, simple regression, and multiple regressions.
The research results were as follow; the strategic leadership, and the employee engagement was high, while the entirely organization performance was high also. The hypothesis testing was found that; there was only age factor could affecting the different of employee engagement, the strategic leadership could predict the employee engagement 50.9%, by the standardized coefficients (β) at .713, the employee engagement could predict the organization performance 58.7, by the standardized coefficients (β) at .766, for the last equation the strategic leadership and the employee engagement could predict the organization performance 66.0%, by the standardized coefficients (β) of strategic leadership and the employee engagement was at .385, .492 respectively. From the research data analysis, it can be concluded that the personal factor could be affecting the employee engagement, and the strategic leadership and employee engagement was influence on the organization's performance of Kasikornbank.