THE INFLUENCE OF DECISION ON CAREER PATH CHOICE AND JOB SATISFACTION ON EMPLOYEE ENGAGEMENT OF CAR LOAN BUSINESS IN KHON KAEN PROVINCE.

Rungnapha  Sriboon; Panitee Karnsomdee

Rungnapha Sriboon Graduate Student, Faculty of Liberal Arts and Management Science, Kasetsart University, Thailand
Panitee Karnsomdee Department of Business Management, Faculty of Liberal Arts and Management Science, Kasetsart University, Thailand

Keywords: Decision on career path choice, Job satisfaction, Employee engagement

Abstract

Human resource development is significant to organizational success. Choice of career and job satisfaction have determined as key indicators on increasing work performance and promoting organizational commitment in the long run. This research study was designed to investigate the influence of decision on career path choice and job satisfaction on employee engagement of car loan business in Khon Kaen Province, Thailand. The research study used a quantitative research method. The population of this research was car loan business applicants in Khon Kaen Province with the samples of 384 respondents determined by simple random sampling based on Taro Yamane formula. Data were collected through 5-point Likert scale questionnaire surveys. Cronbach’s alpha coefficient of decision on career path choice, job satisfaction and employee engagement of car loan business in Khon Kaen Province were 0.948, 0.956, and 0.873, respectively. Data were analyzed by descriptive statistics and inferential statistics including Pearson Product-Moment Correlation and Multiple Regression Analysis.
The results of the research study indicated that applicants’ opinion on decision on career path choice, job satisfaction and employee engagement were at the high levels with mean scores of 4.15, 4.12, and 4.22, respectively. The research results from hypotheses testing found that decision on career path choice and job satisfaction can predict employee engagement up to 59.40% (Adjusted R-Square 0.594) at 0.05 significant level. Decision on career path choice had statistically significant direct influenced on job satisfaction with standardized coefficients (β) of 0.823. Job satisfaction had statistically significant direct influenced on employee engagement with standardized coefficients (β) of 0.764. Decision on career path choice had a statistically significant direct influenced on employee engagement with standardized coefficients (β) of 0.692. In conclusion, decision on career path choice and job satisfaction had significantly influenced on employee engagement of car loan business in Khon Kaen Province, Thailand suggesting car loan business should concentrate on these critical factors in order to enhance employee engagement in the long run.