FACTORS AFFECTING ON FIRM SUCCESS: A CASE STUDY OF SOCIAL ENTERPRISE IN THAILAND

Theppatat  Anontaseeha; Chattawat  Limpsurapong

Theppatat Anontaseeha Graduate Student of Kasetsart University, Thailand
Chattawat Limpsurapong Department of Business Management, Faculty of Liberal Arts and Management Science, Kasetsart University, Thailand

Keywords: Internal organization factors, External organization factors, Social enterprise, Firm performance

Abstract

The research aimed to examine: 1) the internal organization factors effecting related to social enterprise in Thailand 2) the external organization factors effecting related to social enterprise in Thailand 3) the factors of social enterprise effecting related to firm performance. Independent variables are the internal organization factors, the external organization factors and social enterprises. Dependent variable is firm performance. The samples were 170 from juristic companies: production type, in Sakon Nakhon Province, Thailand. The data were collected using a questionnaire, and analyzed using statistical tools including frequency, percentage, average, standard deviation, Pearson’s correlation, and multiple regression analysis.
The research found that the internal organization factor as human resource management was positively related to social enterprise. In contrast, the external organization factors were unrelated to social enterprise. Social enterprise as environmentally friendly was positively related to firm performance. Therefore, the successful social enterprises; the entrepreneurs focus on human resource management such as planning the number of employees per appropriate workload, giving a probation period for new employee, determining the qualifications of employee for suitable positions and providing regular training for employees. In addition, being environmentally friendly also affects the performance of social enterprises. The enterprises are aware of environmental preservation for employees such as stopping toxic waste to the ecosystem, using environmentally friendly packaging and waste management.