FACTORS AFFECTING THE SUCCESS OF SPORTS MANAGEMENT IN THAILAND

Abstract

The sports industry in Thailand is also one of the biggest industry in the country which has social and economic development. Along with this contribution, there are various obstacles are associated with this industry. To address this issues, the current study objective was to check conditions of obstacles and enforcement for the professional sport promotion of Thailand. For this objective content qualitative analysis was done and data was collected from several journals, web sites, reports and reports related to professional sports by using a convenient and purposive sampling technique. The results shown that professional’s sports industry is being gradually walked up to the industrialization along with the better growth trend as compared to other developing and developed countries, the sports industry in Thailand is still in beginning stage. The current research also described the previous obstacles which hinder the professional sports industry. And then according to these problems, the proposed enforcements to fast-track the promotion were also discussed related to professional sports industry. Thus, along with these findings this research added a body of literature from both of theoretical and empirical perspective. This research is a pioneer study which shows the obstacles and enforcement of the professional sports because the previous studies were based on specific sectors or quantitative research approach. Moreover, this study could also be a pioneer which has used the path analysis technique for analysis.