User satisfaction towards Financial and Accounting Services at College of Allied Health Sciences Suan Sunandha Rajabhat University

Abstract

This research aimed to assess user satisfaction with financial and accounting services at the College of Allied Health Sciences, Suan Sunandha Rajabhat University. Specifically, the objectives included examining the level of user satisfaction, evaluating staff knowledge in financial and accounting practices, and exploring the relationship between staff knowledge and user satisfaction. A quantitative research design was adopted, and data were collected from 76 academic and non-academic personnel who utilized financial and accounting services. The sample was selected using accidental sampling, and the instruments used included a validated questionnaire (reliability = 0.94) and a knowledge test. Statistical analysis involved the use of percentages, mean scores, standard deviations, and Pearson correlation coefficients. The findings revealed that overall user satisfaction with financial and accounting services was at a very high level (mean = 4.60, SD = 0.63). Among the aspects evaluated, service staff received the highest satisfaction scores, followed by service outcomes, facilities, and service procedures. The study also found that staff knowledge of financial and accounting practices was at a moderate level, and there was no significant correlation between staff knowledge and user satisfaction. These results underscore the critical role of high-quality service and effective interpersonal interactions in ensuring user satisfaction. The findings also suggest areas for improvement, such as enhancing staff knowledge to further elevate service standards and user experiences. Future research should investigate additional factors influencing satisfaction to develop comprehensive strategies for service enhancement.