CHANGE MANAGEMENT AND CORPORATE POLICIES AFFECT SURVIVABILITY AND SUSTAINABILITY OF AN ORGANIZATION

Abstract

Constituents of organization growth vary from organization to organization. However, a
survivable organization must consider leadership, conflict, changes, uncertainties, culture,
technology, organizational structure, competitiveness, profitability, and work motives. This
quantitative study on change management and corporate policies and their effect on sustainable
survival used 250 questionnaires to collect data. The samples were chosen via simple random
sampling. Descriptive statistics and structural equation modeling were used to analyze the data.
Results showed that change management and corporate policies affected sustainable survival,
where change management had the highest total effect on sustainable survival, followed by
corporate policies. Assessment of the goodness of fit between the form of the concept and the
empirical data was conducted and showed that sustainable survival was positively affected by
change management via corporate policies. For operations of organizations to grow and
sustainably add value, the organizations must value continual changes in their operational
procedures and policies.