ACCEPTANCE OF TECHNOLOGY AFFECTING INTENTION AND ACTUAL USING MOBILE PAYMENT SERVICE

Abstract

Abstract—The purpose of this research was to study the acceptance of technology that affect intention to use and actual using mobile payment service of consumers in Bangkok. The sample group used in this research was 400 general consumers who were interested in using electronic wallets and lived in Bangkok by using multi-stage sampling method. Questionnaires was used as a data collection tool which were examined the validity and reliability of the questionnaires. The statistics used in the data analysis were percentage, mean, standard deviation, and multiple regression analysis. The research results revealed that the component of technology acceptance in the aspect of subjective norm, perceived usefulness, perceived ease of use, and attitude toward using positively affected intention to use and actual using mobile payment service with statistical significance at 0.05. In addition, the standardized coefficients in the aspect of perceived usefulness had the highest coefficients, followed by perceived ease of use, and attitude toward using, respectively. While technology acceptance in the aspect of subjective norm has not affected intention to use and actual using mobile payment service.