CLIENTS BEHAVIOR AFFECTING SERVICE INNOVATION OF BEAUTY SALON BUSINESS USA HAIR ABSR

Rananda  Wongwaipairot; Bundit  Pungnirund; Cholpassorn  Sitthiwarongchai

Rananda Wongwaipairot College of Innovation and Management, Suan Sunandha Rajabhat University, Bangkok, Thailand,
Bundit Pungnirund Faculty of Management Science, Suan Sunandha Rajabhat University, Bangkok, Thailand
Cholpassorn Sitthiwarongchai College of Innovation and Management, Suan Sunandha Rajabhat University, Bangkok, Thailand,

Keywords: INNOVATION, BEAUTY SALON BUSINESS, SERVICE

Abstract

These research objectives aimed to study 1) the clients’ behavior that affected the service innovation of the USA Hair beauty salon business 2) the service innovation of the USA Hair beauty salon business. This quantitative research approached on the sample size of 370 clients of USA Hair salon business, research variables consisted of service innovation for the USA Hair beauty salon business in term of information technology, process, technology and environment. The research provided the statistical approach on the descriptive statistics to describe the characteristic of clients of USA Hair beauty salon shop as qualitative variables on frequency, percentage, mean and standard deviation. The inferential statistics analysis was provided to examine hypotheses with the exploratory analysis, the researcher applied the finding to develop the service innovation of beauty salon business.